Go Bananas for Fairtrade
Starting in March 2010, we worked with a lunchtime group at Bishop Challoner who wanted to promote Fairtrade at the school.
After surveying other students and staff about their knowledge of and behaviour around Fairtrade, they got a pretty good understanding of the barriers to change (price and availability of Fairtrade goods) and also the difference Fairtrade makes to the producers in developing countries.
"It's not easy to persuade people to buy Fairtrade. From doing the survey I learnt why people don't buy Fairtrade and I can see what the problem is with it, but I know how it will help people" - Group member
After identifying lack of knowledge as a reason more people don’t buy Fairtrade, the girls decided to create a project that will make Fairtrade cool. They plan to do this by asking celebrities to endorse Fairtrade. Stay tuned for an update on their campaign!