Admania
Focus on media
Where would Coca Cola or McDonalds be today without advertising? Advertising is a powerful form of communication that strongly influences our daily lives and things we buy. Understanding what is fact and what is fiction on billboards and bus stops, in magazines and on television is important in making informed choices.
In the Admania workshop, participants explore the extent to which individuals are affected by advertising, learn about strategies used by companies to sell products, and uncover facts about products that consumers aren't often told. Through an interactive quiz, discussions, uncovering real facts behind the ads and creating their own spoof ads, participants will be well equipped to make informed decisions as they venture out into a well marketed world.